Know What's Making You Money
If you can't tell which ad brought the call, you're guessing with your budget. Plain-English guides to tracking, dashboards, and the numbers that matter.
What This Category Covers
The numbers that actually matter to a trade business: cost per lead, calls, booked jobs, and what each one is worth.
Most tradies don't need a data science degree. They need call tracking, a simple dashboard, and a monthly review. The guides here show you how to set up all three without the jargon.
The goal is simple: know what your marketing costs per job, and know which channel delivered it. Everything else is noise.
New to Marketing Analytics? Start Here
Four moves that tell you exactly what your marketing is worth.
Track Every Call
Call tracking shows you which campaign rang the phone. Without it, you're flying blind.
Know Your Cost per Lead
Divide what you spend by the leads you get, not the clicks. A cheap click that never calls is still a wasted dollar.
Measure Jobs, Not Clicks
A click is not a job. Judge marketing on booked work and revenue, or you'll optimise the wrong thing.
Review Monthly, Not Daily
One calm look at the month beats panicking at every click. Let the data build before you change anything.
Got Questions About Tracking?
Straight answers about call tracking, lead value, and knowing what your marketing really costs.
Calls, booked jobs, and cost per job. That's it. Likes, clicks, and impressions are marketing vanity - they don't pay the invoice.
Take your average job value and multiply by the chance that lead books. For example, if the average job is $800 and half of leads book, a lead is worth $400. That number tells you what to spend.
No. Call tracking plus a spreadsheet beats a $200-a-month dashboard you never open. Clarity over charts.
Once a month, properly. Daily checks cause panic and bad decisions. Give each channel 30 days before you judge it.
Want to Know Exactly What Makes You Money?
We set up call tracking and reporting so you can see every lead, and what it cost. Free strategy call - we'll show you what your numbers say.
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