Google Ads for Tradies
Turn your ad budget into booked jobs, not wasted clicks. Plain-English guides on running ads that answer the phone, without burning money on the wrong keywords.
What This Category Covers
Google Ads from the ground up: campaign setup, keyword research, budgets, ad copy, and the tracking that tells you what each lead actually cost.
Most tradies who fail at Google Ads fail at the same three things: no call tracking, keywords too broad, and a page that doesn't answer the phone. Every guide here starts from those problems.
No theory. Just the settings, budgets, and checks that decide whether an ad campaign pays for itself.
New to Google Ads? Start Here
Four moves that separate campaigns which pay for themselves from campaigns that burn money.
Track Calls Before You Spend
Put call tracking on your number first. If you can't tell which ad rang the phone, every dollar is a guess.
Choose Search and Call Campaigns
Search ads catch people ready to book now. Skip Display and Performance Max until Search is working.
Target Your Service Area
Set a radius around the suburbs you actually work. A plumber in Parramatta doesn't want clicks from Penrith.
Write Ads That Name the Job
"Hot water system replaced same day - Parramatta" beats "trusted plumbing services". Name the job, the area, and the speed.
Got Questions About Google Ads?
Straight answers about budgets, campaigns, and getting the phone to ring.
Start with what two to three leads a week are worth to you. For most single-trade businesses that lands between $500 and $1,500 a month. Spend less and the data comes too slowly to improve anything.
Three usual causes: keywords too broad, service area too wide, or a page that buries the phone number. The guides in this category walk through each one.
Google. When a hot water system dies, people search for a plumber right now, and Google Ads puts you in front of that search. Facebook builds brand over months. Both can work, but Google is where the urgent jobs are.
A well-set-up campaign can bring calls the same week. Lead quality comes from the first few weeks of tightening keywords and areas, so judge it after 30 days, not after three clicks.
Want Ads That Pay for Themselves?
We set up tracking first, then run Search and call campaigns that answer the phone. Free strategy call - no pitch deck, just your numbers.
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