Get Named When Someone Asks an AI, Not Just Google
More customers are asking ChatGPT and Google's AI Overviews "who's a good tradie near me" instead of scrolling search results. If your business isn't part of the answer, you don't exist in that conversation.
Two different games, one goal: get chosen
Generative Engine Optimisation
Getting your business named when someone asks ChatGPT, Perplexity, or Gemini for a recommendation. Built on the same reviews, citations, and web presence that already drive your SEO - just aimed at a different audience of "readers."
Answer Engine Optimisation
Structuring your content so Google's AI Overviews and voice assistants pull your answer directly - clear questions, direct answers, and the schema markup that tells AI tools exactly what's being asked and answered.
Curious about the terms? See GEO and AEO in the marketing glossary.
What we actually do about it
- Keep your name, trade, and area consistent everywhere AI tools repeat what they've consistently seen - inconsistent listings give them nothing solid to recommend.
- Build genuine, detailed reviews Specific reviews are some of the strongest signals both GEO and traditional SEO rely on.
- Add FAQ content that answers real questions directly Clear question-then-answer structure with FAQ schema markup, so AI Overviews and voice assistants can lift the answer cleanly.
Want to know what ChatGPT says about you right now?
20-minute call. We'll check what AI tools currently say about your business - if anything - and what it'd take to change that.
Book a free 20-minute call